Institute of Practitioners in Advertising

Fast Strategy app

IPA

The Institute of Practitioners of Advertising wanted to help brand marketing tams appreciate the importance of strategy planning by giving them a series of interactive tools.

One of these was the Fast Strategy app for iPhone and iPad, which contained over 70 strategy tips in an interactive format.

Planners struggling for inspiration could select from the cards either by swiping or, in the case of the iPhone, shake the device, to see new tips.

Each idea could be rated with the cumulative results recorded in a server. New tips could also be submitted.

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