Penguin Random House

Consumer app and enterprise app management platform

Penguin Random House

  • Strategic development
  • User experience architecture
  • Production and development

Penguin Random House wanted to capitalise on the nation’s hunger for great cooking content, but found that the production costs involved often prohibited the release of up-and-coming new celebrity cooking brands.

The solution was to build an app development framework, centred around a platform that could build iOS applications (iPhone and iPad) with minimal input from a technical developer.

The editorial teams were given the ability, via a powerful CMS, to upload all graphic assets required by the native apps, plus recipe content before pushing the apps live to the App Store.

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