Penguin Random House
Consumer app and enterprise app management platform
- Strategic development
- User experience architecture
- Production and development
Penguin Random House wanted to capitalise on the nation’s hunger for great cooking content, but found that the production costs involved often prohibited the release of up-and-coming new celebrity cooking brands.
The solution was to build an app development framework, centred around a platform that could build iOS applications (iPhone and iPad) with minimal input from a technical developer.
The editorial teams were given the ability, via a powerful CMS, to upload all graphic assets required by the native apps, plus recipe content before pushing the apps live to the App Store.