Renault

Showroom customer qualification tool
Renault showroom
Airspace had developed a prototype automotive sale tool for car showrooms. Publicis approached us to see if a demonstration could be made for their client Renault.

The iPad application is both a qualification tool and a content experience.

On entering the showroom customers are asked to answer a few questions that helps the showroom staff allocate the best sales advisor deal with the customer – retail, business or fleet. The data is also captured in a process that takes less then 1 minute.

For customers who don’t want to speak to a sales advisor, the iPad application can be used in the showroom to release relevant and engaging content. When the customer spends time near a vehicle the application uses bluetooth beacons linked to the Airspace platform to understand the correct vehicle information to display.

The tool also contained information videos on subjects like GAP insurance, that sales people often struggle to explain clearly.

All information about the customer’s preferences can be collected to help the showroom understand their needs better and to help the manufacturer understand customer desires accurately.

Showroom qualification tool

Customers are handed an iPad and choose the vehicle they are interested in

Showroom qualification tool
Showroom qualification tool
Showroom qualification tool
Showroom qualification tool
Showroom qualification tool

Cutsomers can also use the app to ‘self-serve’ before engaging with sales staff

Showroom qualification tool

Video player