Dress the Royals
iPhone and iPad application
Dress the Royals was We Are Apps first venture into games and took advantage of the hysteria around the last Royal Wedding – William, Prince of Wales to Kate Middleton.
The game was tongue-in-cheek, to say the least. The basic gameplay was to dress up members of the Royal family, ready for the big day. The twist was that the dressing up didn’t need to be the usual uniforms and wedding dress. Indeed, you could dress Prince Charles in a frogman’s outfit or the Queen herself as a chauffeur – anything goes with Dress the Royals.
For some unknown reason the app was a huge hit with the Chinese audience, but it also did well in the US where is was picked up by People.com no less.
More targetted was our approach with social media, where we used a number of channels to market the brand in a very short space of time – the whole project from start to finish was just six weeks from giving it the green light to the wedding day itself.