iPad applications that create leasing partnerships
- Strategic development
- User experience architecture
- Production and development
Westfield’s leasing team wanted to create a digital experience that matched their shopping centre’s physical experience. This would help brand understand the high-end value of the offering.
An app platform was developed that could be used by multiple regional leasing team divisions to release their own iPad apps (six to date). These are managed via a central CMS that controls all content.
Content is regularly updated with the fresh marketing statistics and calendar events that the lease marketing team needs to get across to estate managers from the world’s leading fashion and retail brands.