Westfield

iPad applications that create leasing partnerships

Westfield logo

  • Strategic development
  • User experience architecture
  • Production and development
Westfield’s leasing team wanted to create a digital experience that matched their shopping centre’s physical experience. This would help brand understand the high-end value of the offering.
An app platform was developed that could be used by multiple regional leasing team divisions to release their own iPad apps (six to date). These are managed via a central CMS that controls all content.
Content is regularly updated with the fresh marketing statistics and calendar events that the lease marketing team needs to get across to estate managers from the world’s leading fashion and retail brands.
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Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield Leasing iPad app

Westfield CMS

A single CMS controls the content for multiple iPad applications