This is where we drop any useful statistics we find as we navigate through the digital engagement landscape.

 

Video has now become the dominant force in social media and content engagement. Even good old text-based SEO is in danger of becoming a secondary concern as YouTube becomes the second most popular search platform after Google.

It has always been a challenge for marketing departments to schedule, produce and respond to interest in their social media activity. On top of this there is now a clear challenge on how they produce ‘video’ content cost effectively and quickly, yet still engage an audience with useful and creative content.

That’s where we come in…

 

5% of small businesses boost Facebook posts. 75% of brands do

Journalists make up nearly 25% of verified Twitter accounts

40% of Facebook users don’t ‘Like’ any brand pages – meaning paid adverts are the only way to reach them

By 2020, 82% of all web traffic will come from video

Marketers who use video receive 41% more web traffic from search than non-users

Marketers who use video see 27% higher click-through rates

Marketers who use video grow revenue 49% faster than non-video users

The top 3 content marketing tactics are blogging (65%); social media (64%); and case studies (64%)

50% of Instagrammers follow brands, making them the social networkers who are most likely to do so

Facebook has 4 x the interaction on native video than YouTube

4X as many consumers would prefer to watch a video about a product than to read about it

Facebook has 8.4x the impact on business than other social media channels

44% of SME’s plan to promote using video in the next 12 months

Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%

51% of all video plays are on mobile devices

85% of adults consume content on multiple devices at the same time

Infographics are “liked” and shared on social media 3X more than other any other type of content

Consumers 64% More Likely to Purchase a Product After Watching Online Video

The average user spends 88% more time on a website with video

Facebook has 10 x the interaction on native video than YouTube

60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing

Tweets with images receive 150% more retweets than tweets without images

Facebook posts with images see 2.3X more engagement than those without images

85% of videos on Facebook are watched without sound

Organic engagement on Facebook more than doubled in 2015, while organic engagement on Instagram almost halved

Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%).

44% of online women use Pinterest, compared to 16% of online men

Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40

Carousel ads are 10 times better at getting people to click through compared to static sponsored posts on Facebook

Content Marketing Costs 62% Less Than Traditional Marketing

The Average Word Length of Google’s Top Shared Content Is Between 1,100 – 1,200 words

Promoted Tweets with Website Cards have 43% higher engagement rates than Tweets with links

Socially engaged leads average 2x the open and click through rates

Online adults aged 18-34 are most likely follow a brand via social network

96% of the people that discuss brands online do not follow those brands’ owned profiles

73% of people say they use Facebook for professional purposes. (Source: https://www.hubspot.com/marketing-statistics)

60% of small business owners are not able to track ROI from their social media activities

Visual content is more than 40 times more likely to get shared on social media than other types of content

Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%

89.3% of all internet searches are conducted using Google

Only 5% of small businesses on Facebook pay for advertising

80% of all Twitter users have mentioned a brand in a tweet

Facebook users spend 3X more time watching live videos than traditional videos

Sources

http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
https://www.vidyard.com/blog/infographic-marketers-who-use-video-outperform-their-peers/
https://www.skyword.com/contentstandard/marketing/facebook-video-better-marketers-youtube/
https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.0016icjzu12kndpcpk317pi34f1uy
https://animoto.com/blog/business/2016-social-video-forecast-infographic/
http://www2.invodo.com/l/12102/2014-02-25/l73kt
http://go.ooyala.com/rs/447-EQK-225/images/Ooyala-Global-Video-Index-Q2-2016.pdf
https://www.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html
http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/
http://www.socialmediatoday.com/content/consumers-64-more-likely-purchase-product-after-watching-online-video-infographic
https://www.skyword.com/contentstandard/marketing/facebook-video-better-marketers-youtube/
http://www.socialmediatoday.com/content/consumers-64-more-likely-purchase-product-after-watching-online-video-infographic
https://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it
http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats/
http://digiday.com/media/silent-world-facebook-video/
http://www.smartinsights.com/internet-marketing-statistics/2015-vs-2016-the-digital-marketing-trends/
http://www.smartinsights.com/wp-content/uploads/2015/11/Screen-Shot-2015-11-23-at-08.48.32.png
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
http://digiday.com/media/facebooks-carousel-ads-10-times-better-regular-ads/
https://www.demandmetric.com/content/content-marketing-infographic
https://business.twitter.com/en/resources/website-campaign-guide/build.html
http://www.socedo.com/
https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/
https://newsroom.fb.com/news/2016/03/news-feed-fyi-taking-into-account-live-video-when-ranking-feed/